What is online marketing ?

Online marketing is the method of utilizing various techniques to drive targeted traffic to a web site.  As the popularity of the internet continues to grow at a rapid pace, online marketing continues to be a more valuable source to generate revenue for a particular business due to its ease of implementation and relatively low cost.
New methods of marketing continue to pop up almost on a daily basis making it challenging to pick the best approach.  However, blogging has been around for a while and still proves to be one of the best ways to get web site traffic almost instantly. 
At the end of the day, choosing what online marketing tactics to employ depends on your target market, the demographics and the buying patterns of that market.  Some web sites will provide wonderful, high quality targeted traffic while others may cease to disappoint and prove a waste of time.